International Design fairs are a vibrant well-spring of ideas and inspiration. They are a space where passionate people meet, talk, share ideas and the sparks of collaborations and new collections often start smouldering. At last year’s Milan Design Fair, the team from LyZadie Design Studio were able to profile our collections to the world and we came home energized and exhilarated to have met some of the best in the business, as well as galvanised about our vision and purpose.
We had big plans for 2020. Plans that included invitations to design fairs across the world. And then of course, the world changed. But within change, comes opportunity. The current restrictions on travel and personal interaction are difficult and sometimes heartbreaking to navigate, but artistry will always find a way to be alive in the hearts of those who hold it close.
So, in a design first, DENFAIR 2.0 has launched. This international, interactive and immersive virtual design event runs from 20-26th of July 2020 and showcases new design collections from 40 curated Australian and International brands. We are privileged and excited to be one of those exhibiting.
Rather than walking down hallways of design displays, visitors can travel using 3D virtual tours, interactive video content and instant connection via video link. It’s a truly immersive digital environment and one we are already enjoying immensely. And happily, it eliminates freight and travel pollution entirely.
At the event, we’ve introduced three collections. Our BLACK TREE FERN pieces appear as if they spring directly from their namesake. The tallest tree fern in New Zealand, the Black Tree Fern, or Mamaku, graces the forest canopy with ancient grace and giant splendour. With a bruised black trunk that seems covered in fish scales and limbs thicker than a human arm, the ferns seem truly to have come from mythical times, and their magical, drooping canopy was the genesis for these dark, visceral pieces. Our furniture pieces attempt to capture this magical, otherworldly energy, while existing as solid, visceral works that anchor a space.